At the time of this project, the Vans brand was trying to be all things to all people.
We felt they thinned their original ethos.
If you work at Vans you bleed checkerboard. It’s in your veins, in the clots of your scabs, and scribbled in Sharpie along the outsole of your shoes. You’re a band of misfits. Drop the virtue signaling and own what you know.
This was a company values project.
My role: copywriter
